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October 1, 2002
By: TOM BRANNA
Editor
The Gillette Company, the global leader in the $5 billion manual and power oral care market, today introduced two new oral care products that improve upon the superior performance of Oral-B CrossAction, its most technologically advanced manual toothbrush. Oral-B CrossAction Power is a battery-powered toothbrush that brings the patented CrissCross bristle technology of CrossAction to the power toothbrush segment, delivering more cleaning action in every stroke. Oral-B CrossAction Vitalizer is a n...
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